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Florists
Florists from around the world have gathered together to help in the Floral Fundamentals project with the aim of inspiring florists with refreshing ideas on how to present original designs in their own marketplace. Their generosity and dedication is overwhelming and, in turn, they revel in the opportunity of working side by side with designers they might never have had the chance to meet. The aim is obviously to benefit the members of Floral Fundamentals but in the process the participating florists gain an insight into how others work.
Floral Fundamentals also allows the designers to meet the growers and in turn this they find out how much hard work and pride growers put into their flowers and plants. We hold regular photo shoot sessions and, every time, different designers arrive bringing their own stories and ideas to the table. This unique platform continues to grow and here you will find links that introduce each florist.

Agna Maertens
Agna Maertens
Agna Maertens is based in Belgium

Ahti Lyra
Ahti Lyra
Ahti Lyra lives and works in Estonia

Aire Reenumägi
Aire Reenumägi
Aire Reenumägi lives and works in Estonia

Alena Chudopal
Alena Chudopal
Alena Chudopal is based in Russia

Alex Choi
Alex Choi
Alex Choi lives and works in Seoul, South Korea

Alex Segura
Alex Segura
Alex Segura lives and works in Barcelona

Amy Curtis
Amy Curtis
Amy Curtis is based in England

Anna Popova
Anna Popova
Anna Popova lives and works in Russia

Annette von Einem
Annette von Einem
Danish florist Annette von Einem is building a global reputation for her feminine, high fashion bridal designs...

Attila Kiss
Attila Kiss
Attila Kiss is based in Budapest in Hungary

Bea Beroy
Bea Beroy
Bea Beroy is based in Barcelona

Berit Skjøttgaard Laursen
Berit Skjøttgaard Laursen
Berit Skjøttgaard Laursen is based in Denmark

Bernadette Skobek
Bernadette Skobek
Bernadette Skobek lives and works in Berlin, Germany

Björn Kroner
Björn Kroner
Björn is a German Master Florist who represented his country at the Shanghai Interflora World Cup competition.

Bo Büll
Bo Büll
Bo Büll is based in Copenhagen, Denmark

Carles Fontanillas
Carles Fontanillas
Highly talented Carles Fontanillas is based in Spain

Chantal Post
Chantal Post
Chantal Post is based in Belgium

Charline Bernard
Charline Bernard
Charline Bernard is based in Nantes, France

Christiane Nebel
Christiane Nebel
Christiane Nebel is based in Austria

Conny van der Westerlaken
Conny van der Westerlaken
Conny van der Westerlaken lives and works in The Netherlands

Cyrill Tronchet
Cyrill Tronchet
Cyrill Tronchet lives and works in London

Dan Xavier
Dan Xavier
Dan Xavier comes from Denmark

Dennis Kneepkens
Dennis Kneepkens
Dennis Kneepkens is based in The Netherlands

Dmitry Turcan
Dmitry Turcan
Dmitry Turcan is based in St Petersburg, Russia

Dominique Ostheeren
Dominique Ostheeren
Dominique Ostheeren is based in Berlin, Germany

Elisabeth Schoenemann
Elisabeth Schoenemann
Elisabeth Schoenemann is based in Hamburg, Germany

Elke Lumetsberger
Elke Lumetsberger
Elke Lumetsberger is based in Austria

Emily Alarcon
Emily Alarcon
Emily Alarcon lives and works in France

Eva Latsch
Eva Latsch
Eva Latsch is a German Master Florist

Franka Roenhorst
Franka Roenhorst
Franka Roenhorst is based in The Netherlands