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Florists from around the world have gathered together to help in the Floral Fundamentals project with the aim of inspiring florists with refreshing ideas on how to present original designs in their own marketplace. Their generosity and dedication is overwhelming and, in turn, they revel in the opportunity of working side by side with designers they might never have had the chance to meet. The aim is obviously to benefit the members of Floral Fundamentals but in the process the participating florists gain an insight into how others work.
Floral Fundamentals also allows the designers to meet the growers and in turn this they find out how much hard work and pride growers put into their flowers and plants. We hold regular photo shoot sessions and, every time, different designers arrive bringing their own stories and ideas to the table. This unique platform continues to grow and here you will find links that introduce each florist.

Frédéric Dupré
Frédéric Dupré
Frédéric Dupré lives and works in France

Gábor Nagy
Gábor Nagy
Gábor Nagy is based in Hungary

Garrett Skupinski
Garrett Skupinski
Garrett Skupinski lives and works in the USA

Geertje Stienstra
Geertje Stienstra
Geertje Stienstra is based in The Netherlands

Hanky Frèrejean
Hanky Frèrejean
Hanky Frèrejean is a Dutch based florist

Hanneke Frankema
Hanneke Frankema
Hanneke Frankema lives and works in The Netherlands

Hans Zijlstra
Hans Zijlstra
Hans Zijlstra is a second generation Dutch florist

Harijanto Setiawan
Harijanto Setiawan
Harijanto Setiawan is based in Singapore but works worldwide

Heidi Mikkonen
Heidi Mikkonen
Heidi Mikkonen is based in Sweden

Helen Jamieson
Helen Jamieson
Helen Jamieson lives and works in England

Heli Haapatalo
Heli Haapatalo
Heli Haapatalo lives and works in Finland

Hidde Klink
Hidde Klink
Hidde Klink lives and works in The Netherlands

Ilka Siedenburg
Ilka Siedenburg
Ilka Siedenburg is a highly talented and charming German florist.

Ioachim Erema
Ioachim Erema
Ioachim Erema is based in England, UK

Ivan Bergh
Ivan Bergh
Ivan Bergh lives and works in Pescara, Italy

Iza Tkaczyk
Iza Tkaczyk
Iza Tkaczyk lives and works in Poland

Jackie Smith Johns
Jackie Smith Johns
Jackie Smith Johns lives and works in the USA

Jake Nicholson-Lailey
Jake Nicholson-Lailey
Jake Nicholson-Lailey is based in England

Jenny Murphy
Jenny Murphy
Jenny Murphy is based in Ireland

Jimmy Englund
Jimmy Englund
Jimmy Englund is based in Sweden

Jinny Young Park
Jinny Young Park
Jinny Young Park lives and works in Seoul, South Korea

Johann Obendrauf
Johann Obendrauf
Johann Obendrauf lives and works in Austria

John McDonald
John McDonald
John McDonald is the Chief Florist at Gleneagles Hotel in Scotland

Jonas De Vestel
Jonas De Vestel
Jonas De Vestel is based in The Netherlands

Jonas Jensen
Jonas Jensen
Jonas Jensen lives and works in Denmark

Jürgen Herold
Jürgen Herold
Jürgen recently represented Germany at the Fleurop-Interflora World Cup

Kamil Leszek Lutostański
Kamil Leszek Lutostański
Kamil Leszek Lutostański lives and works in Poland

Katharina Janke
Katharina Janke
Katharina Janke lives and works in Germany

Khôi Hà
Khôi Hà
Khôi Hà lives and works in Vietnam

Kristine Kratt
Kristine Kratt
Kristine Kratt is based in Philadelphia, USA