Florists from around the world have gathered together to help in the Floral Fundamentals project with the aim of inspiring florists with refreshing ideas on how to present original designs in their own marketplace. Their generosity and dedication is overwhelming and, in turn, they revel in the opportunity of working side by side with designers they might never have had the chance to meet. The aim is obviously to benefit the members of Floral Fundamentals but in the process the participating florists gain an insight into how others work.
Floral Fundamentals also allows the designers to meet the growers and in turn this they find out how much hard work and pride growers put into their flowers and plants. We hold regular photo shoot sessions and, every time, different designers arrive bringing their own stories and ideas to the table. This unique platform continues to grow and here you will find links that introduce each florist.
Veronica Norrgård is based in Sweden
Victoria Richards is an RHS Chelsea Flower Show Gold award winner
Wang Nguyen lives and works in Vietnam
Yulia Medvedyeva lives and works in Tallinn, Estonia